How e-commerce is set to revolutionise The Philippines’ beauty potential │ Featured on Cosmetics Design Asia

"Filipino mineral makeup, Ellana Cosmetics, has achieved notoriety through offering "unique Asian beauty," a responsive e-commerce site and appealing offers." 

Speaking with Sharon Kwek is Senior Innovation and Insights Analyst, Beauty and Personal Care at Mintel, we ask what has happened in beauty in The Philippines in 2018 to make it the next market to watch in 2019.

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