We just hosted our first ever Ellana #SecretSession! ✨

Unfortunately, I couldn’t make it to the event, but seeing everyone’s happy faces in photos really made my day. Nothing brings me greater joy than seeing people enjoy our products (except maybe doughnuts for breakfast during early meetings. 😋).

Doing research and testing new products (on my own face, in case you didn’t know!) takes a lot of time and effort. Sending the outcome into the world always leaves me equally thrilled and terrified. What if people don’t like it? What if it performs differently? So many what ifs!

At the end of the day, however, it’s not a bad thing to ask yourself these questions. After all, it’s so you can do better next time! We will do many things in our lifetime, but there will still be room for improvement even after our best efforts. And that’s okay — it just means there's more to pursue and discover!

On that note, I’d love to hear your thoughts and ideas about your Ellana staples, as well as the products you’re not too fond of. I’m sure you’ve got tons of suggestions; I’m always excited to listen and learn from all of you.

Stay radiant!

Theresa Carbonel-Buenaflor
Founder & Mad Scientist, Ellana Mineral Cosmetics

PS: If you missed out on the party too, don’t worry — you’ll get to see and experience these new treats soon enough! 😘